Google Consultant
From Wikipedia the free encyclopedia, by MultiMedia
A Google consultant is a person or company specializing in
search engine optimization (SEO) for
the Google search.
Because Google is the most widely used internet
search engine the commercial importance
of achieving a good page rank on Google has grown hugely for many
companies - particularly those businesses that rely on internet
marketing to attract visitors or customers to their websites.
While it is possible for companies to buy position on Google using the
Google AdWords system the results tend not to
be regarded by those conducting the search as particularly authentic or
as unbiased as the page rankings. Also, it can be very expensive to
advertise with popular keywords.
As Google's popularity increased companies tried improving their
rankings first by using Google bombing in
which they created many different sites all linked to one another
through a particular word. This gave the site a high ranking when the
word was searched for. This "abuse" threatened the utility of Google as
a search engine so Google responded by
adapting its top secret web crawler technologies and ranking algorithms.
In turn SEO consultants tried to reverse engineer the Google technology
in order to gain advantage in the page rankings. So started a struggle
between Google and SEO consultants.
As it became more and more difficult to trick the Google system—so the
Google consultants became more and more specialised in their work to
improve the Google rankings of their clients (eventually to the point
where they don't work on any other search
engine). The careful use of copywriting, linking strategies and the
frequency and timing of updated content can all help move sites up the
rankings; the closer a site is to the top of the first page of results
delivered by Google the more likely it is that the person searching will
click on the link.
The boom in popularity of personal Blogs and Blogging has impacted on
the way sites are ranked too and is reflected in the purchase of
blogger.com by Google
Google and the Google Consultants have more or less reached a détente
where Google gives a certain amount of advice to Google consultants on
how best to edit or engineer webpages to allow them to be indexed
properly. However since Google is now listed on NASDAQ and its
commercial success depends to a great extent on selling
AdWords by auction it remains to be seen if
the symbiotic relationship between Google and the Google consultants
will survive.
See also
External links
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