Online Advertising, Promotion and Security
Advertising | Search engine optimization | Spam | Spyware | Adware | Online marketing | Affiliate marketing | e-Mail marketing | Telemarketing | License
Generally speaking, advertising is the promotion of
goods, services, companies and ideas, usually by an identified sponsor.
see advertising as part of an overall promotional strategy. Other components of
the promotional mix include
public relations, personal selling and sales promotion.
Billboards and street advertising in
Shinjuku, Tokyo, Japan, (2005)
Online advertising is
advertising on the
This particular form of advertising is a source of revenue for an increasing
number of websites and companies.
There are two sides to online advertising, a legitimate one and an
illegitimate one. The legitimate side of online advertising includes
search engine advertising,
advertising networks and
opt-in e-mail advertising. The illegitimate side is dominated by
Though the range of advertising options has expanded since in the
commercialization of the Internet, the use of
and static images is extremely popular. The ever-increasing audience of online
users will likely continue to be a major advertising market.
and Nicolae Sfetcu
This guide is licensed under the
GNU Free Documentation License
Online Advertising, made by MultiMedia | Free content and software
This guide is licensed under the GNU
Free Documentation License