Googleating
From Wikipedia the free encyclopedia, by MultiMedia
Googleating pronounced Google-ating describes the
increasing practise of constructing a website primarily for the purpose
of appearing high in the search engine
Google.
With the importance of a high Google ranking becoming more apparent, the
majority of experienced SEOs (search engine
optimizers) know the many tactics used to manipulate the Google
algorithm.
A Googleated page is often used as a gateway page to the website
that the SEO is developing. A small homepage is constructed, heavily
optimized for a particular target key-phrase, and from this page
hyperlinks are placed to various pages within the main website.
Gateway pages are frowned upon by Google, which means the SEO has to
ensure the page is constructed in such a way that the page is relevant
and contains an adequate amount of content so as not to be seen as just
a gateway page. This leads to a balancing act where the optimizer has to
construct a page primarily for the search engines, but designed to look
as though it is for the visitor.
In recent months Googleating has taken a new twist, a number of SEOs
have been competing in search engine
optimization competitions, where the goal is to gain the highest Google
placement for a set keyword. This has led to a number of Googleated
pages appearing for the phrases Serps
and Mangeur de cigogne
The original serps competition
began in January 2004 and ended in April 2004 and the Mangeur de cigogne
competition began in March 2004 and ended in June 2004.
See also
External links
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