Keyword stuffing
Online Advertising
Keyword stuffing
Keyword stuffing is considered to be an unethical
Search engine optimization (SEO) technique. Keyword stuffing occurs
when a web page is loaded with keywords in the meta tags or in content.
The repetition of words in meta tags, may explain why many search
engines no longer use these tags.
Keyword stuffing is used is to obtain maximum search engine ranking and
visibility for particular phrases. A word that is repeated too often may raise a
red flag to search engines.
Hiding text out of view of the visitor is done in many different ways. Text
colored to blend with the background,
CSS "Z" positioning
to place text "behind" an image – and therefore out of view of the visitor – and
CSS absolute positioning to have the text positioned several feet away from the
page center, are all common techniques. As of 2005, some of these invisible text
techniques can be detected by major search engines.
"Noscript" tags are another way to place hidden content within a page. While
they are a valid optimization method for displaying an alternative
representation of scripted content, they may be abused, since search engines may
index content that is invisible to most visitors.
Inserted text sometimes includes words that are frequently searched (such as
"sex") even if those terms bear little connection to the content of a page, in
order to attract traffic to advert-driven pages.
See also
External links
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