Online Advertising

Boulder Pledge

The Boulder Pledge is a personal promise, first coined by Roger Ebert, not to purchase anything offered through email spam. The pledge is worded by Ebert as follows:

Under no circumstances will I ever purchase anything offered to me as the result of an unsolicited e-mail message. Nor will I forward chain letters, petitions, mass mailings, or virus warnings to large numbers of others. This is my contribution to the survival of the online community.

During a panel at the University of Colorado at Boulder's Conference on World Affairs in 1996, Ebert coined the Boulder Pledge. He wrote the text which appears above and encouraged everyone to take the pledge. It was subsequently published in the December 1996 issue of Yahoo! Internet Life magazine in Ebert's column titled "Enough! A Modest Proposal to End the Junk Mail Plague."

The Boulder Pledge has become one of the basic principles of the anti-spam community in an attempt to make e-mail spam less profitable.

External links

• Bill Weinman: Why I Keep the Boulder Pledge
• The University of Colorado at Boulder's Conference on World Affairs

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This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.