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Classified ad
Online Advertising
Classified ad
Classified advertising is a form of
advertising which is
particularly common in newspapers and other periodicals. Classified
advertising is usually textually based and can consist of as little as
the type of item being sold, (i.e., "Clothing") and a telephone number
to call for more information ("call 555-7777"). It can also have much
more detail, such as name to contact, address to contact or visit, a
detailed description of the product or products ("pants and sweaters,
size 10" as opposed to "clothing", "red 1996 Pontiac Grand Prix" as
opposed to "automobile"). There are generally no pictures or other
graphics within the advertisement, although sometimes a logo may be
used. Classified advertising is called such because it is generally
grouped within the publication under headings classifying the product or
service being offered (headings such as Accounting, Automobiles,
Clothing, Farm Produce, For Sale, For Rent, etc.) and is grouped
entirely in a distinct section of the periodical, which makes it
distinct from display advertising, which often contains graphics or other art work
and which is more typically distributed throughout a publication
adjacent to editorial content. A hybrid of the two forms — classified
display advertising — may often be found, in which categorized
advertisements with larger amounts of graphical detail can be found
among the text listings of a classified advertising section in a
publication.
Business opportunities often use classifieds to sell their services,
usually employing 1-800 numbers. Classified ads are also among the tools
used by many companies in recruitment for available job opportunities.
In recent years the term "classified advertising" or "classified ads" has
expanded from merely the sense of print advertisements in periodicals to include
similar types of advertising on computer services, radio, and even television,
particularly cable television but occasionally broadcast television as well, typically
very early in the morning hours.
Like most forms of printed media, the classified ad has found its way to the
Internet. Printed classified ads are typically just a few column lines in
length, and they often filled with abbreviations to save space and money.
Internet classified ads do not typically use per-line pricing models, so they
tend to be longer. They are also more readily searchable unlike their offline
brethren, and tend to be local classifieds with a great sense of urgency because
of their daily structure. Because of their
self-policing nature and low cost structures, some companies offer free online
classified ads such as Craigslist, Lazycity, Classified.Ad and AdPost.
Craigslist was one of the first online classified sites, and is currently one of
the largest. There are also country-specific classified sites like Bechna.com in
India or Gumtree from the UK. There are a number of agencies throughout the world
that have made a business out of the classified advertising industry. For
example Wide Area Classifieds has created a classified network where people can
place ads in papers across the US.
In 2003, the market for classified ads in the United States was $15.9 billion
(newspapers), $14.1 billion (online) according to market researcher Classified
Intelligence. The worldwide market for classified ads in 2003 was estimated at
over $100 billion.
As the online classified advertising sector develops, there is an increasing
emphasis toward specialisation. Like
search engines, classified websites are often vertical in nature with sites
providing advertising platforms for niche markets of buyers of sellers.
External links
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This guide is licensed under the GNU
Free Documentation License. It uses material from the Wikipedia.
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