Online Advertising

Flyposting

Flyposting is the act of placing advertising posters or flyers in illegal places. In the US, these posters are known as bandit signs or street spam.

In most areas, it is illegal to place such posters on private property without the consent of the property owner or on public property without a sign permit from the local government.

It is an advertising tactic mostly used by small businesses promoting concerts and political activist groups, but there have been occasions where international companies subcontracted local advertising agencies for flyposting jobs in order to not get caught in illegal behavior.

Flyposting is commonly seen as a nuisance due to issues with property rights, visual appearance and littering and is a misdemeanor in many countries.

External links

• Citizens Against Ugly Street Spam - a US organization

History

• Fly-posting in Victorian London

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This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.