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Cost Per Action

Online Advertising

Cost Per Action

Effective Cost Per Action

From Wikipedia the free encyclopedia, by MultiMedia

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Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles.

CPA is considered the optimal form of buying online advertising from the advertiser's point of view. An advertiser only pays for the ad when an action has occurred. An action can be a product being purchased, a form being filled, etc. (The desired action to be preformed is determined by the advertiser.)

A related term, eCPA or effective Cost Per Action, is used to measure the effectiveness of advertising inventory purchased (by the advertiser) via a CPC, CPM, or CPT basis.

The CPA can be determined by different factors, depending where the online advertising inventory is being purchased.

Other common forms, of charging for advertising, include:

See also

External links


Home | Up | Affiliate | Cost Per Action | Cost Per Click | Cost Per Impression | Cost Per Thousand

Online Advertising, made by MultiMedia | Free content and software

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

 
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