Cost Per Click
Online Advertising
Cost Per Click
Pay per click | Click-through rate | AdSense | Googletestad | Click fraud
Cost Per Click or CPC (as it is often initialized to) is
a phrase often used in
online advertising and
online marketing circles.
With many
advertising networks and
websites, the
advertiser is charged for advertising their ad (on the
advertising network or
website) only
when a user clicks on their ad. How much they pay (for that click) is called
their Cost Per Click or CPC.
The CPC can be determined by different factors, depending on which
advertising network or
website the
advertiser is advertising on.
Other common forms, of charging for advertising, include:
See also
Home | Up | Affiliate | Cost Per Action | Cost Per Click | Cost Per Impression | Cost Per Thousand
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