Organic search
Online Advertising
Organic search
An organic search is a process by which
World Wide Web users find web sites having unpaid search engine listings, as opposed to using the
pay per click advertisement listings displayed among the search
results.
The field of
search engine optimization, (SEO), is concerned with maximizing the
visibility of a web site by making its listings appear more frequently and more
prominently in organic search results. Some businesses base their SEO strategies
on the successful insertion of their web site listing(s) into organic search
results for various popular keywords.
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