Search engine results page
Online Advertising
Search engine results page
Organic search | P4P | Paid inclusion
A search engine results page, or SERP is the listing of
web pages returned by a
search engine in response to a keyword query. The results normal include
a list of web pages with titles, a link to the page, and a short
description showing where the keywords have matched content within the
page. SERPs may also contain advertisements, a way for search engines to earn income.
For frequently requested search terms, search engines do not build the SERP
afresh each time. Instead, the search engines build the SERP once and save it
for subsequent queries. Periodically the search engine crawls the web and
rebuilds the SERP to account for new pages, and to re-rank the pages according
to the search engine's own algorithm.
As of 2006, SERPs are offering search engine users more features, including
local matches, files on the user's own computer, definitions, images, and
suggestions for alternative keywords.
Search engine optimization is a sub-specialty within
web development that seeks to position a web site more frequently and more
prominently in the SERPs.
Spamdexing
is the use of deceptive practices to raise a web site's visibility in the SERPs.
See also
External links
Home | Up | Relevance | Link campaign | Anchor text | Site map | Search engine results page | WebRank | Google consultant | SEO contest | Spamdexing
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This guide is licensed under the GNU
Free Documentation License. It uses material from the Wikipedia.
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