Google juice
Online Advertising
Google juice
Google juice is
jargon for the ability or power of a website to turn up in Google
searches. A website that commonly turns up as the first or second entry
in a variety of searches — especially for keywords that are not part of
the site's name — can be said to have a lot of Google juice. It is
frequently used by bloggers and webmasters. Google's
PageRank system plays a large role in ranking results for a given
search. It works by counting how many times a page has been linked to
and by the "quality" of those links — namely how many times the page
that is linking has itself been linked to. In this way, sites with high
Google rankings (i.e., lots of "Google juice") can offer to "share" or
"give" Google juice to a less popular site. A link from a site with less
Google juice can also be helpful in this regard to a lesser degree:
there is less juice to give.
Google's 2005
April Fools Day hoax, the fictitious drink Google Gulp, was a take on the term "Google Juice."
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