Google consultant
Online Advertising
Google consultant
Google bomb | Google juice | Googleating | Googlebait | PageRank
A Google consultant is a person or company specializing in
search engine optimization (SEO) for the
Google search.
Because Google is the most widely used internet search engine the commercial
importance of achieving a good page rank on Google has grown hugely for many
companies - particularly those businesses that rely on internet marketing to
attract visitors or customers to their
websites.
While it is possible for companies to buy position on Google using the Google
AdWords
system the results tend not to be regarded by those conducting the search as
particularly authentic or as unbiased as the page rankings. Also, it can be very
expensive to advertise with popular keywords.
As Google's popularity increased companies tried improving their rankings
first by using
Google bombing in which they created many different sites all linked to one
another through a particular word. This gave the site a high ranking when the
word was searched for. This "abuse" threatened the utility of Google as a search
engine so Google responded by adapting its top secret
web
crawler technologies and ranking algorithms.
In turn SEO consultants tried to
reverse engineer the Google technology in order to gain advantage in the
page rankings. So started a struggle between Google and
SEO consultants.
As it became more and more difficult to trick the Google system—so the Google
consultants became more and more specialised in their work to improve the Google
rankings of their clients (eventually to the point where they don't work on any
other search engine). The careful use of copywriting, linking strategies and the
frequency and timing of updated content can all help move sites up the rankings;
the closer a site is to the top of the first page of results delivered by Google
the more likely it is that the person searching will click on the link.
The boom in popularity of personal
Blogs and Blogging
has also had an impact on the way sites are ranked; this is reflected in the
purchase of
blogger.com by
Google
Google and the Google Consultants have more or less reached a
détente where Google gives a certain amount of advice to Google consultants on
how best to edit or engineer webpages to allow them to be indexed properly.
However since Google is now listed on NASDAQ and its commercial success depends
to a great extent on selling AdWords by auction it
remains to be seen if the symbiotic relationship between Google and the Google
consultants will survive.
See also
External links
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