Online Advertising

Googleating

Googleating pronounced Google-ating describes the increasing practise of constructing a website primarily for the purpose of appearing high in the search engine Google.

With the importance of a high Google ranking becoming more apparent, the majority of experienced SEOs (search engine optimizers) know the many tactics used to manipulate the Google algorithm.

A Googleated page is often used as a gateway page to the website that the SEO is developing. A small homepage is constructed, heavily optimized for a particular target key-phrase, and from this page hyperlinks are placed to various pages within the main website.

It should be noted that Googleating is not a term used in the SEO industry.

Gateway pages are frowned upon by Google, which means the SEO has to ensure the page is constructed in such a way that the page is relevant and contains an adequate amount of content so as not to be seen as just a gateway page. This leads to a balancing act where the optimizer has to construct a page primarily for the search engines, but designed to look as though it is for the visitor.

In recent months Googleating has taken a new twist, a number of SEOs have been competing in search engine optimization competitions, where the goal is to gain the highest Google placement for a set keyword. This has led to a number of Googleated pages appearing for the phrases Serps [1] and Mangeur de cigogne [2]

The original serps competition began in January 2004 and ended in April 2004 and the Mangeur de cigogne competition began in March 2004 and ended in June 2004.

See also

• Google bomb
• Spamdexing

External links

• Official entry page of the Mangeur de cigogne competition (FR).

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This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.