Inktomi
Yahoo!
Inktomi
Inktomi was a
Californian company that provided software for Internet Service
Providers, which was founded in 1996 by UC Berkeley professor Eric
Brewer and graduate student Paul Gauthier. The company was initially
founded based on the real-world success of the search engine they developed at the university.
Their software was incorporated in the widely-used
HotBot search
engine, which displaced
AltaVista
as the leading
web-crawler-based search engine, and which was in turn displaced by Google. In a
talk given to a UC Berkeley seminar on Search Engines in October 2005, Eric Brewer credited
much of the AltaVista displacement to technical differences of scale (Inktomi
used distributed network technology, while AltaVista ran everything on a single
machine).
The company went on to develop
Traffic Server, a proxy cache for web traffic and on-demand streaming media.
Traffic Server found a limited marketplace due to several factors, but was
deployed by several large service providers including AOL. In September, 2000,
Inktomi acquired FastForward Networks, a company that developed software for the
distribution of live streaming media over the Internet using "app-level"
multicast technology. With this combination of technologies, Inktomi became an
"arms merchant" to a growing number of Content Delivery Network (CDN) service providers.
In earlier acquisitions Inktomi acquired C2B and Impulse Buy Networks, both
companies which had pioneered the comparison shopping space and that had
pioneered the performance based marketing market. With over 4 million products
in registered in the service in 98, and serving millions of merchandise product
offers daily across 20,000 webistes including Yahoo, MSN, and AOL shopping.
Merchants paid a percentage of sales and or a cost per click for traffic sent to
their websites, ultimately this model became known as Pay Per Click and was
perfected by Google and Overture.
With the financial collapse of the service provider industry and overall
burst of the Internet "bubble", Inktomi lost most of its customer base and
ultimately was acquired by
Yahoo! in 2002.
Search Engine Charts
External links
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