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Kelkoo

Kelkoo.com was founded in 1999 by Pierre Chappaz and Mauricio Lopez. Within 2 years of launching, Kelkoo became Europe's largest e-commerce website after Amazon and Ebay and the largest e-commerce advertising platform both in the UK and Europe by merging with Zoomit, Dondecomprar and Shopgenie. ('3rd largest e-commerce website' Source of this information?)

In April 2004 Kelkoo was acquired by Yahoo! Inc and is now a wholly owned subsidiary.

Kelkoo now operates in 10 European countries and receives over 12 million unique users monthly (over 4 million in the UK) from users across Europe(1). Kelkoo has been profitable since Q4 2002.

Kelkoo is a one-stop shopping service, which helps shoppers to find, research and buy products online. It provides shoppers with tools to compare prices and product features.

Kelkoo was nominated by Nielsen/Netratings one of the 10 most influential websites of the decade(4), and received praise by the BBC Online for "paving the way for online shopping". In October 2004 Nielsen/NetRatings and BBC described Kelkoo as "the dominant shopping guide" in the UK. At the same time, Hitwise announced that Kelkoo was the number 1 UK website, based on visits to the Shopping & Classifieds - Rewards and Directories category.

Kelkoo operates the shopping channels of major Internet players like MSN across Europe (since June 2003), Yahoo! in France, Spain and Italy and provides a product search for Ask Jeeves? in the UK.

The name "Kelkoo" is a funny spelling for the French phrase "Quel coût ?", meaning "What cost ?".

In October 2005 a book on Kelkoo appeared in French called "Ils on reussi leur start-up".

(1) Nielsen NetRatings (October 2005) data

External links

• Kelkoo.com

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